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Many people think digital marketing is just another term for social media marketing, but this is simply untrue. Digital Marketing is a solitary term for Branding, Website, Search Engine Optimization, Email Marketing, Content Marketing, Social Media, Pay Per Click, Public Relations, Radio & TV Advertising and various offline sources to achieve business goals. While Social Media Marketing is one of the avenues that make up a digital marketing campaign.
“If digital marketing is a library then social media marketing is just a book kept in that library.” The library needs that book because some people may be ardent readers of the book but that book is an integral part of the library.
This explicitly implies that social media marketing is just a part of digital marketing whereas digital marketing is a well-rounded package for any business to yield the best results. Now Let’s understand how the 360° approach towards digital marketing has a higher reach than just social media marketing for your business.
What is Digital Marketing?
Digital marketing is the process of advertising & marketing on various electronic channels which can be internet-based or non-internet-based, but the overall aim is to promote a business, product or service. Handling a complete digital marketing profile for a business is all about implementing a mix of marketing canals to achieve its visual identity, brand awareness, and certainly sales & profit.
What is Social Media Marketing?
Social media marketing is mainly creating an online presence for a brand, promoting and selling products and services through various social media platforms such as Facebook, Instagram, Youtube, LinkedIn, Twitter, Pinterest etc. With a consistent appearance on these platforms, we can directly connect with social media users to build your brand, engage with followers and have a creative visual identity of your brand. And with Paid Ads on these platforms, a brand can also reach Target Audience, generate Leads, drive Website Traffic, increase Sales.
Digital Marketing Vs Social Media Marketing?
We can choose Social media platforms when we have to create brand awareness, generate leads in quick time, increase sales, limit our strategy to only the users of social media platforms. The marketers can choose other forms of digital media marketing platforms as per their goals and objectives. A digital strategy is created with a complete analysis of digital channels the target audience is using, where do they spend their time online, what is their journey to the website/platform. These aspects are fulfilled which implies that a marketing agency is leaving no gaps in digital strategy for potential customers to fall into the cracks especially for Small and Medium Businesses.
So, the marketers should first decide all objectives and only then the platforms can be decided.
| Digital Marketing | Social Media Marketing |
| Promotion through all platforms of digital marketing- social media, e-mails, inbound- outbound, mobile, SEO, content marketing, pay per click, Radio & TV Advertising. | Form of digital marketing that uses social networking channels, forums and blogs for promotion of a business, person, or content. |
| Wide reach: through all digital platforms. | Limited reach: only social media users. |
| Aims to reach a larger audience at various touchpoints through all digital landing pads. | Aims to create engaging content on social media pages to attract users to the business. |
| Raising awareness by reaching a target audience on different platforms. | Direct engagement with social media users. |
| Easily trackable results. | Easily trackable results. |
Summing it up
Running a business is no easy stroke and the marketing strategy is full of Big decisions. Hence, It’s important that a digital marketing agency first analyse the offerings, conduct a full analysis of the Target Market, assess the competition and then decide that Social Media Marketing would be sufficient for a brand or it needs more than just an online presence with comprehensive Digital Marketing.
Social Sheroes has a dedicated team of experts who create thriving marketing solutions and ensure a goal-oriented Digital strategy. Just remember, Social Media & Digital Marketing both are essential facets for startups especially SMEs to grow and reach organisational goals.
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